Here’s to good partnership!

Rad am Ring is a very special challenge for everyone, because Rad am Ring is much more than just a cycling event. At the legendary Nürburgring, we create cycling experiences for everyone. We offer partners all the classic sponsorship elements – individually or as a package. Above all, we offer strong thematic content for strong stories around the brands of our sponsoring partners. A visit to the Expo is also a welcome way for participants to round off their sporting experiences. 

Expo Portal

An extraordinary offer

Rad am Ring can do more than just expo and classic sponsoring. Rad am Ring emotionalizes the participants. These can be your customers, business partners and employees. You can also place your brands in this environment for 24 hours at a stretch and more. We offer you a place in the pit area or in the paddock, where you are part of the expo at the same time, where you can additionally present yourself directly at the trackside and set up your very special team camp in your action area. Present your brand world and not only your products. Become a part of the Rad am Ring fascination and get a piece of happiness. We will be happy to advise you. 

Opening times expo

Friday, 21.07.2023 4:00 p.m. — 10:00 p.m.

Saturday, 22.07.2023 9:00 a.m. — 8:00 p.m.

Sunday, 23.07.2023 8:30 a.m. — 2:30 p.m.


Welcome to the business area of Rad am Ring!

In 2003, we confronted the cycling world for the first time with the offer of a 24-hour race over the ultra-modern Grand Prix circuit and the legendary Nordschleife of the Nürburgring. At that time, no more than 70 starters were interested. 

 Today, Rad am Ring is one of the largest and, above all, most popular cycling events in Europe. In the last 20 years, a community of tens of thousands has developed, with high emotional affinity to and high satisfaction with Rad am Ring. 

  Every year, around 5,000 road cyclists and mountain bikers celebrate the 24h races at the legendary Nürburgring and another 4,000 or so take on the challenge of the Green Hell in other disciplines. Around 25,000 people in total celebrate themselves, their team members and the cycling festival on the second-last weekend in July. Place your brands and products in this environment and celebrate with them! 

The time is right! 

Hanns-Martin Fraas
Managing Director eventwerkstatt GmbH


Here you will find important downloads for your business