Here’s to good partnership!

Rad am Ring is a very special challenge for everyone, because Rad am Ring is much more than just a cycling event. At the legendary Nürburgring, we create cycling experiences for everyone. We offer partners all the classic sponsorship elements – individually or as a package. Above all, we offer strong thematic content for strong stories around the brands of our sponsoring partners. A visit to the Expo is also a welcome way for participants to round off their sporting experiences. 

Expo Portal

An extraordinary offer

Rad am Ring can do more than just expo and classic sponsoring. Rad am Ring emotionalizes the participants. These can be your customers, business partners and employees. You can also place your brands in this environment for 24 hours at a stretch and more. We offer you a place in the pit area or in the paddock, where you are part of the expo at the same time, where you can additionally present yourself directly at the trackside and set up your very special team camp in your action area. Present your brand world and not only your products. Become a part of the Rad am Ring fascination and get a piece of happiness. We will be happy to advise you. 

Opening times expo

Friday, 21.07.2023 16:00 — 21:00

Saturday, 22.07.2023 09:00 — 20:00

Sunday, 23.07.2023 08:00 — 14:00


Welcome to the business area of Rad am Ring!

For the first time in 2003 we confronted the cycling world with the offer of a 24-hour race on the state-of-the-art Grand Prix circuit and the legendary Nordschleife of the Nürburgring. Back then, not more than 70 starters showed interest. 

But more than 5,000 24-hour cyclists feverishly looked forward to the 10th anniversary last year. And for most of them the challenge in the “Green Hell” and the atmosphere in the Formula One arena is the season’s prominent experience. Polls show not only a strong emotional tie to the event but also a high degree of satisfaction with what is offered. 

Some 25,000 people will be on-site during the Rad am Ring weekend and we would be glad if you considered using this environment as an ideal platform for your brands and products. 

The time is right! 

Hanns-Martin Fraas
Geschäftsführer eventwerkstatt GmbH


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